//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Unternehmenskultur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Corporate brand image in retai...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Unternehmenskultur
Consumer behaviour
14
Brand image
11
Markenimage
9
Konsumentenverhalten
8
Brand management
7
Spain
7
Brand extension
6
Markenführung
6
Markentransfer
6
Bank
5
Corporate culture
5
Corporate reputation
5
Corporate social responsibility
5
Firmenimage
5
Spanien
5
Brand
4
Corporate Social Responsibility
4
Advertising
3
Brand extensions
3
Corporate image
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Sales promotion
3
Strategic alliance
3
Strategische Allianz
3
Structural equation model
3
United Kingdom
3
Verkaufsförderung
3
Advertising effects
2
Banking sector
2
Banks
2
Brand architecture
2
Brand identity
2
Brands
2
Cause-related marketing
2
Consumer response
2
Content analysis
2
Corporate identity
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bravo, Rafael
5
Matute, Jorge
3
Buil, Isabel
2
De Chernatony, Leslie
2
Pardos Martínez, Eva
2
Pina, José M.
2
Pina, Jose M.
1
more ...
less ...
Published in...
All
Journal of business economics and management
1
Journal of business ethics : JOBE
1
Journal of strategic marketing
1
Service business
1
The international journal of bank marketing : IJBM
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate identity management and employees' responses
Bravo, Rafael
;
Matute, Jorge
;
Pina, Jose M.
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011742888
Saved in:
2
Corporate social responsibility as a vehicle to reveal the corporate identity : a study focused on the websites of Spanish financial entities
Bravo, Rafael
;
Matute, Jorge
;
Pina, José M.
- In:
Journal of business ethics : JOBE
107
(
2012
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10009557849
Saved in:
3
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
4
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
5
Corporate identity management in the banking sector : effects on employees' identification, identity attractiveness, and job satisfaction
Bravo, Rafael
;
Matute, Jorge
;
Pina, José M.
- In:
Service business
10
(
2016
)
4
,
pp. 687-714
Persistent link: https://www.econbiz.de/10011722417
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->