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~subject:"Unternehmensnetzwerk"
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Unternehmensnetzwerk
Marketing management
40
Marketingmanagement
38
Marketing
26
Firm performance
20
Unternehmenserfolg
20
United Kingdom
19
Export
14
Großbritannien
14
Strategisches Management
14
Business and Administrative studies
13
International marketing
12
Marketingstrategie
11
Strategic management
11
Internationales Marketing
10
Relationship marketing
10
Beziehungsmarketing
9
Consumer behaviour
9
Export sector
9
Exportwirtschaft
9
Market orientation
9
Competitive advantage
8
Positionierung <Marketing>
8
Wettbewerbsstrategie
8
KMU
7
Measurement
7
SME
7
Globalisierung
6
Globalization
6
Innovation
6
Konsumentenverhalten
6
New product development
6
Resource-based view
6
Ressourcenorientierter Ansatz
6
Theory
6
Wettbewerbsvorteil
6
Business network
5
International competition
5
Internationaler Wettbewerb
5
Marketing strategy
5
Produktentwicklung
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Fahy, John
3
Boso, Nathaniel
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Cadogan, John W.
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Kenny, Breda
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Story, Vicky M.
2
Kadić-Maglajlić, Selma
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Micevski, Milena
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Ryan, Annmarie
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Interfirm networks : theory, strategy, and behavior
1
Journal of business venturing
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of small business and enterprise development
1
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ECONIS (ZBW)
5
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1
Network resources and international performance of high tech SMEs
Kenny, Breda
;
Fahy, John
- In:
Journal of small business and enterprise development
18
(
2011
)
3
,
pp. 529-555
Persistent link: https://www.econbiz.de/10009311752
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2
Evolving priorities in sponsorship : from media management to network management
Ryan, Annmarie
;
Fahy, John
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1132-1158
Persistent link: https://www.econbiz.de/10009615207
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3
SMEs' networking capability and international performance
Kenny, Breda
;
Fahy, John
- In:
Interfirm networks : theory, strategy, and behavior
,
(pp. 199-376)
.
2011
Persistent link: https://www.econbiz.de/10009298446
Saved in:
4
Firm innovativeness and export performance : environmental, networking, and structural contingencies
Boso, Nathaniel
;
Story, Vicky M.
;
Cadogan, John W.
; …
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 62-87
Persistent link: https://www.econbiz.de/10010233206
Saved in:
5
Entrepreneurial orientation, market orientation, network ties, and performance : study of entrepreneurial firms in a developing economy
Boso, Nathaniel
;
Story, Vicky M.
;
Cadogan, John W.
- In:
Journal of business venturing
28
(
2013
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10010201240
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