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Research on the influencing factors of customer referral behavior based on social network : application in the catering industry
Shao, Jing-bo; Zhang, Jun-hui; Guo, Bei-bei - In: The journal of high technology management research 25 (2014) 2, pp. 163-171
Persistent link: https://www.econbiz.de/10010437022
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Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah; Wilson, Damien - In: Industrial marketing management : the international … 54 (2016), pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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A core of e-commerce customer experience based on conversational data using network text methodology
Alamsyah, Andry; Laksmiani, Nurlisa; Rahimi, Lies Anisa - In: International journal of business 23 (2018) 3, pp. 284-292
Persistent link: https://www.econbiz.de/10011913660
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Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang; Wang, Jiawei; Wei, Xinyu - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
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Unternehmensnetzwerke und Web 2.0 : Chancen, Herausforderungen und offene Managementstrategien
Korflesch, Harald F. O. von - In: Management in regionalen Netzwerken : Grundlagen, …, (pp. 223-235). 2010
Persistent link: https://www.econbiz.de/10003980205
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Online social and business networks' implications for corporate strategy
Porfíro, José António; Santos, João Correia dos - 2012
Persistent link: https://www.econbiz.de/10009487762
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Strategies of legitimacy through social meida : the networked strategy
Castelló, Itziar; Etter, Michael; Nielsen, Finn Årup - In: Journal of management studies : JMS 53 (2016) 3, pp. 402-432
Persistent link: https://www.econbiz.de/10011566524
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Platform strategies : how the position in the network drives success
Pellizzoni, Elena; Trabucchi, Daniel; Buganza, Tommaso - In: Technology analysis & strategic management 31 (2019) 5, pp. 579-592
Persistent link: https://www.econbiz.de/10012208236