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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Developing business strategies
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000044308
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Developing business strategies
Aaker, David A. - 1998 - 5. ed.
Persistent link: https://www.econbiz.de/10000649317
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Developing business strategies
Aaker, David A. - 2001 - 6. ed.
Persistent link: https://www.econbiz.de/10001574370
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Strategic market management
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10013490502
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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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Market driven strategy : processes for creating value
Day, George S. - 1990
Persistent link: https://www.econbiz.de/10013467258
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Valuing market strategies
Day, George S. - In: Journal of marketing 52 (1988) 3, pp. 45-57
Persistent link: https://www.econbiz.de/10001054852
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Assessing advantage : a framework for diagnosing competitive superiority
Day, George S. - In: Journal of marketing 52 (1988) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10001055296
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10004087261