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Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing; Kim, Eunice; Wu, Linwan; Dodoo, Naa … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
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Listicles vs. narratives : the interplay between mood, message type, and disclosure on native-advertising effectiveness
Noland, Chris R.; Wen, Taylor Jing - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 377-399
Persistent link: https://www.econbiz.de/10013464083
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Mandatory Disclosure and Takeovers : Evidence from Private Banks
Khan, Urooj; Nissim, Doron; Wen, Jing - 2022
We investigate the role of mandatory financial disclosure in the takeover market for privately held U.S. banks. Public financial information plays a critical role in the takeover market as acquirers rely on it to identify potential targets and conduct preliminary due diligence. Using a...
Persistent link: https://www.econbiz.de/10014235504