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MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther; MacMillan, Ian C. - 2005
Persistent link: https://www.econbiz.de/10002346613
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Surviving the recession and thriving beyond : Rita McGrath explains how to deliver discovery-driven growth
Leavy, Brian; McGrath, Rita Gunther - In: Strategy & leadership : a publication of Strategic … 37 (2009) 4, pp. 5-12
Persistent link: https://www.econbiz.de/10003881168
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Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity
McGrath, Rita Gunther - 2009
Persistent link: https://www.econbiz.de/10003756256
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How the growth outliers do it
McGrath, Rita Gunther - In: Harvard business review : HBR 90 (2012) 1/2, pp. 110-116
Persistent link: https://www.econbiz.de/10009489555
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Discovery driven growth : a breakthrough process to reduce risk and seize opportunity
McGrath, Rita Gunther; MacMillan, Ian C. - 2009
Persistent link: https://www.econbiz.de/10004928600
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From minds to markets : how human capital endowments shape market opportunity identification of technology start-ups
Gruber, Marc; MacMillan, Ian C.; Thompson, James D. - In: Journal of management : JOM 38 (2012) 5, pp. 1421-1449
Persistent link: https://www.econbiz.de/10009615125