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Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku; Laukkanen, Tommi; Salo, Jari - In: The journal of business & industrial marketing 31 (2016) 4, pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
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The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen; Hiroven, Saku; Nagy, Gábor; … - In: Industrial marketing management : the international … 51 (2015), pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
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Are growth-oriented SMEs more likely to adopt market and brand orientations?
Reijonen, Helen; Párdányi, Szandra; Tuominen, Sasu; … - In: Journal of small business and enterprise development 21 (2014) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10010388595
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Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu; Reijonen, Helen; Nagy, Gábor; Buratti, … - In: International marketing review 40 (2023) 3, pp. 479-496
Persistent link: https://www.econbiz.de/10014381217