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In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi; Giraldi, Janaina de Moura Engracia; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
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Role of attitudes in Brazil's country brand image
Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307
Persistent link: https://www.econbiz.de/10011967094
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The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Journal of food products marketing 21 (2015) 2, pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
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The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia; Lopes, Isadora Bacha - In: Journal of management research 4 (2012) 4, pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
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The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10010252459