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~subject:"Value creation"
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Value creation
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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ECONIS (ZBW)
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1
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
2
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
3
Social practices as units of value creation : theoretical underpinnings and implications
Holttinen, Heli
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10003969058
Saved in:
4
Reframing supply chain management : a service-dominant logic perspective
Lusch, Robert F.
- In:
The journal of supply chain management : a global …
47
(
2011
)
1
,
pp. 14-18
Persistent link: https://www.econbiz.de/10008900918
Saved in:
5
A conceptual model of service exchange in service-dominant logic
Poels, Geert
- In:
Exploring services science : first international …
,
(pp. 224-238)
.
2010
Persistent link: https://www.econbiz.de/10003990100
Saved in:
6
Wertschöpfungsbedingte Besonderheiten junger wissensintensiver Dienstleister
Freiling, Jörg
;
Hansen, Heiko
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 287-313)
.
2008
Persistent link: https://www.econbiz.de/10003675984
Saved in:
7
Dynamics of value propositions : insights from service-dominant logic
Kowalkowski, Christian
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 277-294
Persistent link: https://www.econbiz.de/10009007580
Saved in:
8
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
9
From micro to macro : stakeholders and institutions
Vargo, Stephen L.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
Saved in:
10
Toward a transcending conceptualization of relationship : a service-dominant logic perspective
Vargo, Stephen L.
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 373-379
Persistent link: https://www.econbiz.de/10009524510
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