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Mapping the deepfake landscape for innovation : a multidisciplinary systematic review and future research agenda

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Uncovering collaborative value creation patterns and establishing corresponding customer roles

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The value of health and wellbeing : an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524

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What causes imbalance in complex service networks? : evidence from a public health service

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Coordinatiing online health communities for cognitive and affective value creation

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Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care

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The value of social media for innovation : a capability perspective

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A social marketing approach to value creation in a well-women's health service

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The value of health and wellbeing: an empirical model of value creation in social marketing

Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European Journal of Marketing 47 (2013) 9, pp. 1504-1524

Purpose – The purpose of this paper is to investigate the role of multiple actors in the value creation process for a preventative health service, and observe the subsequent impact on key service outcomes of satisfaction and customer behaviour intentions to use a preventative health service...

Persistent link: https://www.econbiz.de/10014724312