Narrow search
Showing 1 - 2 of 2
Cover Image
The role of purchase decision involvement in a special event
Bojanic, David C.; Warnick, Rodney B. - In: Journal of travel research : a quarterly publication of … 51 (2012) 3, pp. 357-366
Persistent link: https://www.econbiz.de/10009547182
Cover Image
Using a trade market analysis technique to refine measurements for economic impact analysis of special events
Warnick, Rodney B.; Bojanic, David C.; Xu, Feng - In: Journal of travel research : a quarterly publication of … 54 (2015) 1, pp. 52-65
Persistent link: https://www.econbiz.de/10010474697