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Verbraucher
Betriebswirtschaftslehre
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Zikmund, William G.
2
Scott, Jerome E.
1
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Journal of retailing
1
Review of business and economic research : RBER ; a publication of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
1
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ECONIS (ZBW)
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A taxanomy of Black shopping behavior
Zikmund, William G.
- In:
Journal of retailing
53
(
1977
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003036049
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2
An investigation of the role of product characteristics in risk perception
Zikmund, William G.
;
Scott, Jerome E.
- In:
Review of business and economic research : RBER ; a …
13
(
1977
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003036036
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