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~subject:"Verbraucher"
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Verbraucher
Werbungsmittel
343
Werbung
59
Deutschland
53
Vereinigte Staaten
43
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Rundfunk
6
Target group
6
Werbeplanung
6
Zeitungsanzeige
6
Zielgruppe
6
Advertising planning
5
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Elektronik
4
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German
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Callahan, Francis Xavier
1
Day, George S.
1
Hermanns, Arnold
1
Mathewson, G. F.
1
Summers, John O.
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Zufryden, Fred S.
1
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Journal of advertising research
1
Journal of marketing
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Schriftenreihe Schwerpunkt Marketing
1
The journal of business : B
1
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ECONIS (ZBW)
6
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Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold
-
1979
Persistent link: https://www.econbiz.de/10000077433
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2
Media exposure patterns of consumer innovators
Summers, John O.
- In:
Journal of marketing
36
(
1972
)
1
,
pp. 43-49
Persistent link: https://www.econbiz.de/10002900205
Saved in:
3
A consumer theory of demand for the media
Mathewson, G. F.
- In:
The journal of business : B
45
(
1972
)
2
,
pp. 212-224
Persistent link: https://www.econbiz.de/10002432955
Saved in:
4
Media scheduling : a stochastic dynamic model approach
Zufryden, Fred S.
- In:
Management science : journal of the Institute of …
19
(
1973
)
12
,
pp. 1395-1406
Persistent link: https://www.econbiz.de/10003033750
Saved in:
5
Attitude change, media and word of mouth
Day, George S.
- In:
Journal of advertising research
11
(
1971
)
6
,
pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Saved in:
6
A socio-economic analysis of advertising
Callahan, Francis Xavier
-
1972
Persistent link: https://www.econbiz.de/10001974896
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