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Verbraucher
Marktforschung
12,308
Market research
6,561
Produktgestaltung
5,665
Product design
4,566
Theorie
2,772
Theory
2,752
Konsumentenverhalten
2,170
Consumer behaviour
2,160
Deutschland
1,602
Germany
1,230
Innovation
1,102
Marketing
1,061
Vereinigte Staaten
1,050
Produktentwicklung
1,016
New product development
925
USA
865
Marketingmanagement
853
Marketing management
828
United States
815
Innovationsmanagement
728
Innovation management
712
Beziehungsmarketing
460
Relationship marketing
460
Absatz
348
Markenführung
340
Brand management
338
Werbung
292
Markenartikel
288
Marketingtheorie
279
Produktdifferenzierung
279
Conjoint-Analyse
273
Produktqualität
272
Product quality
271
Conjoint analysis
270
Marketing theory
270
Product differentiation
269
Markenimage
266
Brand image
261
Qualitative Methode
249
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Undetermined
4
Free
1
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Article
274
Book / Working Paper
265
Journal
1
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Hochschulschrift
28
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatzsammlung
12
Thesis
10
Aufsatz im Buch
8
Book section
8
Graue Literatur
7
Konferenzschrift
7
Non-commercial literature
7
Arbeitspapier
6
Mikroform
6
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6
Collection of articles of several authors
4
Lehrbuch
4
Sammelwerk
4
Einführung
3
Textbook
3
Bibliografie enthalten
2
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2
Collection of articles written by one author
1
Conference proceedings
1
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1
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1
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1
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1
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1
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Undetermined
318
English
159
German
62
French
2
Author
All
Robertson, Thomas S.
8
Wind, Yoram
6
Davis, Harry L.
4
Day, Ralph L.
4
Frank, Ronald E.
4
Howard, John A.
4
Katona, George
4
Kollat, David T.
4
Massy, William F.
4
Ward, Scott
4
Aaker, David A.
3
Andreasen, Alan R.
3
Assael, Henry
3
Bass, Frank M.
3
Blattberg, Robert C.
3
Day, George S.
3
Ehrenberg, A. S. C.
3
Green, Paul E.
3
Hughes, G. David
3
Jones, J. Morgan
3
Juster, F. Thomas
3
Kassarjian, Harold H.
3
Kernan, Jerome B.
3
Linden, Fabian
3
Mazze, Edward M.
3
Morrison, Donald G.
3
Sen, Subrata K.
3
Sturdivant, Frederick D.
3
Wiswede, Günter
3
Woodside, Arch G.
3
Zahn, Ernest
3
Zaltman, Gerald
3
Adler, Lee
2
Akerele, Adebayo
2
Alpert, Mark I.
2
Anderson jr, W. Thomas
2
Bajde, Domen
2
Berenson, Conrad
2
Birbaumer, Niels-Peter
2
Block, Carl E.
2
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Institution
All
American Marketing Association
5
Europäische Kommission / Generaldirektion Justiz und Verbraucher
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Deutsche Gesellschaft für Psychologie
2
Advertising Research Foundation
1
American Economic Association
1
American Marketing Association conferences, '66/'77
1
American Marketing Association with publication sponsorship by the Marketing Science Institute
1
Arthur D. Little, Inc
1
Association for Consumer Research
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of Reserve City Bankers
1
Brookings Institution
1
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
1
Esomar
1
European Society for Opinion and Marketing Research
1
Forschungsgruppe Konsum und Verhalten
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Governor
1
Ifak-Institut für Absatzforschung, Wiesbaden
1
Informationsring Kreditwirtschaft
1
Infratest-Institut, München
1
International Labour Office
1
Iowa State University / Center for Agricultural and Economic Adjustment
1
Ipsos - London Economics - Deloitte consortium
1
Israel Management Center
1
Marketing Science Institute <Cambridge, Mass.>
1
Massachusetts Institute of Technology
1
National Academy of Engineering
1
National Industrial Conference Board
1
RWTH Aachen
1
Seminar "Motivation Research", October 1961
1
Seminar on "Research into Distribution Problems and Consumer Purchasing Behaviour for the Publishing Industry"
1
Seminar on market modelling
1
Sophia University
1
Special Committee on Aging, U. S. Senate
1
United States / Bureau of Domestic Commerce / Consumer Goods and Services Division
1
United States / Bureau of Public Roads
1
United States / Congress / Joint Economic Committee
1
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Published in...
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Journal of marketing research : JMR
41
Journal of marketing
23
Journal of retailing
19
The journal of business : B
11
Journal of advertising research
10
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
European marketing research review
4
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
4
The American economic review
4
Betriebswirtschaftliche Schriften : BWS
3
California management review
3
International economic review
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Management science : journal of the Institute of Management Sciences ; application and theory
3
Marketing : neue Ergebnisse aus Forschung und Praxis
3
Southern economic journal
3
The American journal of economics and sociology
3
The Wiley marketing series
3
The quarterly review of economics and business : journal of the Midwest Economics Association
3
Working paper / European Institute for Advanced Studies in Management
3
Alabama highway research. HPR report
2
Business horizons
2
Business record / The Conference Board
2
Die Betriebswirtschaft : DBW
2
Editors' series in marketing
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft
2
Harvard business review : HBR
2
International's series in marketing
2
Journal of economic theory
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of political economy
2
Kölner Zeitschrift für Soziologie und Sozialpsychologie : KZfSS
2
MSU business topics
2
Marketingstudien
2
Marktwirtschaft und Verbrauch : Schriftenreihe der Gesellschaft für Konsum-, Markt- und Absatzforschung e.V.
2
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Source
All
ECONIS (ZBW)
534
ArchiDok
3
USB Cologne (EcoSocSci)
3
Showing
1
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10
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540
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date (oldest first)
1
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
2
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
3
Nachfrageorientierte
Produktgestaltung
: ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
4
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
5
Demand analysis for marketing decisions
Hughes, George David
;
Hughes, G. David
-
1973
-
1. print.
Persistent link: https://www.econbiz.de/10000050689
Saved in:
6
Mathematical models in marketing
Murdick, Robert G.
-
1971
Persistent link: https://www.econbiz.de/10000572010
Saved in:
7
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1973
-
3. ed
Persistent link: https://www.econbiz.de/10002306971
Saved in:
8
Selling job, present and future
Tanouchi, Koichi
- In:
Hitotsubashi journal of commerce & management
7
(
1972
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10002917262
Saved in:
9
Analysis of "made in" product images : an exploratory study
Lillis, Charles M.
;
Narayana, Chem L.
- In:
Journal of international business studies : JIBS ; an …
5
(
1974
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10002240370
Saved in:
10
Model based information systems for marketing new products
Ayal, Igal
-
1972
Persistent link: https://www.econbiz.de/10001840535
Saved in:
1
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