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Patronage behavior and retail management
Darden, William R. (ed.) - 1983
Persistent link: https://www.econbiz.de/10000077774
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Identifying interurban shoppers : multiproduct purchase patterns and segmentation profiles
Darden, William R.; Perreault, William D. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10002046080
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Psychographic and demographic profile of convenience food store users : why people convenience shop
Darden, William R.; Lumpkin, James R. - In: Review of business and economic research : RBER ; a … 19 (1984) 2, pp. 68-80
Persistent link: https://www.econbiz.de/10002046330
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Changes in consumer attitudes toward marketing, consumerism and government regulation, 1971-1975
Barksdale, Hiram C.; Darden, William R.; Perreault jr., … - In: Journal of consumer affairs : official publication of … 10 (1976) 2, pp. 117-139
Persistent link: https://www.econbiz.de/10001877684
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Consumer attitudes toward marketing and consumerism
Barksdale, Hiram C.; Darden, William R. - In: Journal of marketing 36 (1972) 4, pp. 28-35
Persistent link: https://www.econbiz.de/10001877703