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Verbraucher
Werbungsbetrieb
582
Vereinigte Staaten
216
Werbungsforschung
156
Werbung
106
Marktforschung
51
Werbungsmittel
47
Advertising
38
Deutschland
36
Werbungsausgaben
25
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22
Werbungsunternehmung
20
Großbritannien
19
Advertising effects
17
Absatzpolitik
16
Marketing
13
Rundfunkwerbung
13
Werbungspolitik
13
Werbungspsychologie
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Wettbewerbsbeschränkung
12
Internet marketing
11
Online-Marketing
11
Preisgestaltung
11
Theorie
11
Theory
11
Werbeplanung
11
Produktgestaltung
10
Absatz
9
Markenartikel
9
Marktpsychologie
9
Wirtschaftskonzentration
9
Consumer behaviour
8
Konsumentenverhalten
8
Verbraucherschutz
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Werbung Gemeinschaftswerbung
7
Marktform Oligopol
6
Betriebsertrag
5
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5
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12
English
4
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Nicosia, Francesco M.
2
Anderson, Ronald D.
1
Auld, D. A. L.
1
Barach, Jeffrey A.
1
Bauer, Raymond Augustine
1
Becker, Helmut
1
Callahan, Francis Xavier
1
Clement, Wendell Emile
1
Courtney, Alice E.
1
Day, Ralph L.
1
Engledow, Jack L.
1
Gale, Christopher
1
Greyser, Stephen A.
1
Hermanns, Arnold
1
Indow, Tarow
1
Kanter, Donald L.
1
Kroeber-Riel, Werner
1
Moyer, Reed
1
Ness, Thomas E.
1
Peterson, Robin T.
1
Reid, Leonard N.
1
Rotfeld, Herbert J.
1
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1
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American association of Advertising Agencies
1
Research Department, Batten, Barton, Durstine and Osborn, inc.
1
Study on the consumer judgment of advertising
1
University of California at Berkeley
1
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Journal of marketing research : JMR
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising research
1
Marketing : neue Ergebnisse aus Forschung und Praxis
1
Prentice-Hall behavioral sciences in business series
1
Prentice-Hall international series in management
1
Schriftenreihe Schwerpunkt Marketing
1
The Intext series in marketing
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The quarterly journal of economics
1
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ECONIS (ZBW)
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1
Advertising in America : the consumer view
Bauer, Raymond Augustine
;
Greyser, Stephen A.
-
1968
Persistent link: https://www.econbiz.de/10000655505
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2
The repetition of advertising : a survey of 80 years of research on repetition and its effect on the consumer
1971
-
4. ed
Persistent link: https://www.econbiz.de/10003237131
Saved in:
3
Advertisers' willingness to substantiate their claims
Woodside, Arch G.
- In:
Journal of consumer affairs : official publication of …
11
(
1977
)
1
,
pp. 135-144
Persistent link: https://www.econbiz.de/10003013165
Saved in:
4
Advertiser supplied message research : extending the advertising substantiation program
Rotfeld, Herbert J.
;
Reid, Leonard N.
- In:
Journal of consumer affairs : official publication of …
11
(
1977
)
1
,
pp. 128-134
Persistent link: https://www.econbiz.de/10002706657
Saved in:
5
Verbrauchereinstellung zur Werbung
Becker, Helmut
;
Anderson, Ronald D.
;
Engledow, Jack L.
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
23
(
1977
)
3
,
pp. 266-278
Persistent link: https://www.econbiz.de/10001885376
Saved in:
6
Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold
-
1979
Persistent link: https://www.econbiz.de/10000077433
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7
Zur Beeinflussung von Konsumenten, dargestellt an der Erklärung und Messung von Werbewirkungen
Kroeber-Riel, Werner
- In:
Marketing : neue Ergebnisse aus Forschung und Praxis
,
(pp. 99-114)
.
1978
Persistent link: https://www.econbiz.de/10002251787
Saved in:
8
Models for responses of customers with a varying rate
Indow, Tarow
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10003160513
Saved in:
9
Advertising management, consumer behavior, and simulation
Nicosia, Francesco M.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 29-37
Persistent link: https://www.econbiz.de/10002576016
Saved in:
10
Experimental analysis of theory of promotion at point of consumption
Peterson, Robin T.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 347-350
Persistent link: https://www.econbiz.de/10002664525
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