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Marketing performance : a conc...
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Verbraucher
International marketing
31
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Wind, Yoram
6
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ECONIS (ZBW)
7
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1
Industrial source loyalty
Wind, Yoram
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
Saved in:
2
A cross national comparison of the reliability of selected measurements from consumer surveys
Davis, Harry L.
;
Douglas, Susan P.
;
Silk, Alvin J.
-
1980
Persistent link: https://www.econbiz.de/10002070092
Saved in:
3
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
4
Multiattribute decisions in marketing : a measurement approach
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10000055706
Saved in:
5
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
Saved in:
6
New way to measure consumersʹ judgments
Green, Paul E.
;
Wind, Yoram
- In:
Harvard business review : HBR
53
(
1975
)
4
,
pp. 107-117
Persistent link: https://www.econbiz.de/10002539769
Saved in:
7
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
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