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Can Bales' interaction process analysis be used to explore consumer behavior?
Gardner, David M. - In: Consumer behavior : contemporary research in action, (pp. 258-266). 1971
Persistent link: https://www.econbiz.de/10002398462
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An experimental investigation of the price/quality relationship
Gardner, David M. - In: Journal of retailing 46 (1970) 3, pp. 25-41
Persistent link: https://www.econbiz.de/10002398514
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The role of price in consumer choice
Gardner, David M. - In: Selected aspects of consumer behavior : A summary from …, (pp. 415-433). 1977
Persistent link: https://www.econbiz.de/10002398556
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The role of marketing research in public policy decision making
Wilkie, William L.; Gardner, David M. - In: Journal of marketing 38 (1974) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10003001587