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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685
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Identifying interurban shoppers : multiproduct purchase patterns and segmentation profiles
Darden, William R.; Perreault, William D. - In: Journal of marketing research : JMR 13 (1976) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10002046080