Introduction.- Transnationalisation in a Global Era -- Transnationality of organisations -- Transnational marketing and … transnational marketing strategy -- Transnationals: Transnational Consumers and Transnational Mobile Consumers -- Mobility and the …Transnational Marketing and Transnational Consumers are becoming increasingly common in today's globalizing and fast …

. Research so far, however, has focused on prerequisites and consequences of auctions as a marketing instrument of suppliers …. Even though it is a key success factor from a marketing perspective, the demand side has not inspired similar attention... …