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Social values in consumer psychology

Kahle, Lynn R.; Xie, Guang-Xin - In: Handbook of consumer psychology, (pp. 575-585). 2008

Persistent link: https://www.econbiz.de/10003716253

The involvement-commitment model : Theory and implications

Beatty, Sharon E.; Kahle, Lynn R.; Homer, Pamela - In: Journal of business research : JBR 16 (1988) 2, pp. 149-167

Persistent link: https://www.econbiz.de/10003485185

Values, lifestyles, and psychographics

Kahle, Lynn R. (contributor) - 1997

Persistent link: https://www.econbiz.de/10004347392

Social values in consumer psychology : key determinants of human behavior

Suh, Wang Suk; Kahle, Lynn R. - In: The Routledge companion to consumer behavior, (pp. 165-174). 2020

Persistent link: https://www.econbiz.de/10012316149

APA handbook of consumer psychology

Kahle, Lynn R. (ed.); Lowrey, Tina M. (ed.); Huber, Joel (ed.) - American Psychological Association - 2022

"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer...

Persistent link: https://www.econbiz.de/10012544504

Creating images and the psychology of marketing communication

Kahle, Lynn R. (contributor) - 2006

Persistent link: https://www.econbiz.de/10004878293