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Advertising image and impact
Becker, Helmut - In: Journal of contemporary business 7 (1978) 4, pp. 77-93
Persistent link: https://www.econbiz.de/10001885363
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Is there a cosmopolitan information seeker?
Becker, Helmut - In: Journal of international business studies : JIBS ; an … 7 (1976) 1, pp. 77-89
Persistent link: https://www.econbiz.de/10001885370
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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The information seekers: multinational strategy target
Thorelli, Hans B.; Becker, Helmut - In: California management review 23 (1980) 1, pp. 46-52
Persistent link: https://www.econbiz.de/10003485761
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Verbrauchereinstellung zur Werbung
Becker, Helmut; Anderson, Ronald D.; Engledow, Jack L. - In: Jahrbuch der Absatz- und Verbrauchsforschung 23 (1977) 3, pp. 266-278
Persistent link: https://www.econbiz.de/10001885376
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Vergleichende Untersuchungen über Kauf- und Informationsverhalten deutsch-amerikanischer Eliteverbraucher, 1970-1976
Becker, Helmut - In: Jahrbuch der Absatz- und Verbrauchsforschung 24 (1978) 2, pp. 174-198
Persistent link: https://www.econbiz.de/10001885383