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Ist normal originell?: die Wirkung authentischer Werbemodels
Gröppel-Klein, Andrea; Spilski, Anja - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 277-306). 2006
Persistent link: https://www.econbiz.de/10003415980
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Behavioural Study on Advertising and Marketing Practices in Online Social Media : Final Report
GfK Consortium - 2018
online social media (OSM) from the perspective of consumer behaviour and consumer protection. It aimed to identify and assess …
Persistent link: https://www.econbiz.de/10012036381
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Placebo-Effekte im Marketing
Fell, Anja - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003885573
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The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
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Advertising, the matchmaker
Anand, Bharat N.; Shachar, Ron - In: The Rand journal of economics 42 (2011) 2, pp. 205-245
Persistent link: https://www.econbiz.de/10009237513
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Ingredient Branding : die Wirkung der Markierung von Produktbestandteilen bei konsumtiven Gebrauchsgütern
Havenstein, Moritz - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002071264
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Consumer assessment of social product features : an empirical investigation using choice experiments
Auger, Pat; Devinney, Timothy Michael; Louviere, Jordan J. - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001750620
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Nutzen als Basis von Kaufentscheidungen : die Bedeutung von Bedürfnissen und Ressourcen für das Konsumentenverhalten
Hohl, Nikolaus A. D. - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009300757
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Ingredient-Branding : die Wirkung der Markierung von Produktbestandteilen bei konsumtiven Gebrauchsgütern
Havenstein, Moritz - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004827027
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Advertising, the Matchmaker
Anand, Bharat N.; Shachar, Ron - 2007
decreases the consumer's tendency to purchase the promoted product. Second, exposure to advertising improves the matching of … empirically. The structural estimates imply that an exposure to a single advertisement decreases the consumer's probability of not …This study models advertising content as a noisy signal on product attributes. Contrary to previous empirical studies …
Persistent link: https://www.econbiz.de/10014035886