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The Arab World Unbound : Tapping into the Power of 350 Million Consumers

Mahajan, Vijay - 2012

reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the …An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book … vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting …

Persistent link: https://www.econbiz.de/10011827433

Modern marketing for profit and non-profit organizations : international perspective

Smyczek, Sławomir (ed.); Matysiewicz, Justyna (ed.) - 2013

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Complexities of the Indian consumer market

Javalgi, Rajshekhar G.; Dixit, Ashutosh - 2007

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The $ 10 trillion prize : captivating the newly affluent in China and India

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Diversity in European Marketing : Text and Cases

Rudolph, Thomas - 2012

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student...

Persistent link: https://www.econbiz.de/10014015752

Diversity in European marketing : text and cases

Rudolph, Thomas (ed.) - 2012

Persistent link: https://www.econbiz.de/10009530365

Theory of the global consumer

Westjohn, Stanford A.; Magnusson, Peter - In: Handbook of research in international marketing, (pp. 317-332). 2011

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Corporate cultures and global brands

Rothacher, Albrecht (contributor) - 2004

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and...

Persistent link: https://www.econbiz.de/10012674244

Corporate cultures and global brands

Rothacher, Albrecht (contributor) - 2004

Persistent link: https://www.econbiz.de/10002898574

An empirical dynamic model of trade with consumer accumulation

Piveteau, Paul - In: American economic journal 13 (2021) 4, pp. 23-63

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