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Garantie- und Beschwerdepolitik : eine Chance für das Marketing-Management
Kendall, C. L.; Russ, Frederick A. - In: Marketing und Verbraucherpolitik, (pp. 240-252). 1982
Persistent link: https://www.econbiz.de/10002204434
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Warranty and complaint policies : an opportunity for marketing management
Kendall, C. L.; Russ, Frederick A. - In: Journal of marketing 39 (1975) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10002204439
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Detecting deception in advertising
Armstrong, Gary M.; Russ, Frederick A. - In: MSU business topics 23 (1975) 2, pp. 21-31
Persistent link: https://www.econbiz.de/10001857912