Narrow search
Showing 1 - 10 of 1,666
Cover Image
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
Cover Image
Innovative Marktforschung
1983
Persistent link: https://www.econbiz.de/10000054961
Cover Image
Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Silberer, Günter - 1996
Persistent link: https://www.econbiz.de/10000322054
Cover Image
Typologie der Wünsche ... : Menschen, Medien, Märkte
Hubert Burda Media Holding Kommanditgesellschaft; … - München : Hubert Burda Media; Erding : IMUK; München …; … - 1975 - 2013(2012)
Persistent link: https://www.econbiz.de/10000359684
Cover Image
Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
Cover Image
Ethnozentrismus und Konsumentenverhalten
Sinkovics, Rudolf R. - 1999
Persistent link: https://www.econbiz.de/10000998206
Cover Image
AWA '98 : Allensbacher Markt-Analyse 1998, Werbeträger-Analyse 1998
1998
Persistent link: https://www.econbiz.de/10001399870
Cover Image
Dem Konsumenten auf der Spur : erfolgreiches Marketing durch zeitgemäße Marktforschung
Pusler, Michael - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10012041577
Cover Image
Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.); Ghorbani, Ali (contributor) - 2015
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
Persistent link: https://www.econbiz.de/10010429718
Cover Image
Marketing analytics : a practitioner's guide to marketing analytics and research methods
Charan, Ashok - 2015
Persistent link: https://www.econbiz.de/10011305846