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Personal values and consumer psychology
Pitts, Robert E. (ed.); Woodside, Arch G. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000331596
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Essentials of consumer behavior : concepts and applications
Block, Carl E.; Roering, Kenneth J. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10000042259
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Consumer demand : a new approach
Lancaster, Kelvin - 1971
Persistent link: https://www.econbiz.de/10000048332
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumer behavior
Robertson, Thomas S.; Zielinski, Joan; Ward, Scott - 1984
Persistent link: https://www.econbiz.de/10000078313
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Innovative Marktforschung
1983
Persistent link: https://www.econbiz.de/10000054961
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Das Konsumentenverhalten : Grundlagen für die Marktforschung
Müller-Hagedorn, Lothar - 1986
Persistent link: https://www.econbiz.de/10009701286
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Understanding consumer behavior
Katona, George; Lazarsfeld, Paul F.; Martineau, Pierre - 1964
Persistent link: https://www.econbiz.de/10003258538
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Research in consumer behavior
Kollat, David T. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000576241