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Marketingforschung : Methoden und Modelle zur Bestimmung des Käuferverhaltens
Decker, Reinhold; Wagner, Ralf - 2002
Persistent link: https://www.econbiz.de/10001678503
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - 3rd ed.
Persistent link: https://www.econbiz.de/10013208270
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Scannerdaten und Preissensitivität bei Konsumgütern
Kucher, Eckhard - 1985
Persistent link: https://www.econbiz.de/10004587202
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Scannerdaten und Preissensitivität bei Konsumgütern
Kucher, Eckhard - 1985
Persistent link: https://www.econbiz.de/10013340903
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - Third edition
Persistent link: https://www.econbiz.de/10013547488
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Marketing-Forschung und Käuferverhalten : effiziente Beschaffung und Analyse von Markt- und Kundeninformationen
Schneider, Willy - 2013
Persistent link: https://www.econbiz.de/10009681862
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Perspectives in consumer behavior
Kassarjian, Harold H. (ed.) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000818738
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A history of the world economy : international economic relations since 1850
Foreman-Peck, James S. - 1983 - 1. ed
Persistent link: https://www.econbiz.de/10000548369