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A history of the world economy : international economic relations since 1850
Foreman-Peck, James S. - 1983 - 1. ed
Persistent link: https://www.econbiz.de/10000548369
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Marketing : the basics
Moore, Karl; Pareek, Niketh - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003868205
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Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Poiesz, Theo B.; Raaij, Willem Fred van - 2007
Persistent link: https://www.econbiz.de/10003534830
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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor);  … - 2010 - 1. publ.
address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- …
Persistent link: https://www.econbiz.de/10008651345
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Neuromarketing
Nufer, Gerd; Wallmeier, Miriam - 2010
Schnittstellendisziplin aus den Bereichen Kognitionswissenschaften, Neurowissenschaften und der Marktforschung. Die Neurowissenschaften können … durch den technologischen Fortschritt in der Medizin wichtige Erkenntnisse für das Marketing liefern, insbesondere Einblicke …
Persistent link: https://www.econbiz.de/10009521941
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Cracking the code : leveraging consumer psychology to drive profitability
Posavac, Steven S. (ed.) - 2012
Persistent link: https://www.econbiz.de/10009314438
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Marketing analytics : a practitioner's guide to marketing analytics and research methods
Charan, Ashok - 2015
Persistent link: https://www.econbiz.de/10011305846
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Handbook of research on consumerism in business and marketing : concepts and practices
Kaufmann, Hans Rüdiger (contributor);  … - 2014
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Persistent link: https://www.econbiz.de/10010353634