General Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand … Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time … durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and …

the heart of the science, Willcox helps you apply this to your own marketing and brand strategies, allowing you to use an … understanding of how humans naturally decide to make your brand or business a natural choice. The Business of Choice takes you …

the science, Willcox helps you apply this to your own marketing and brand strategies. …