"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

Introduction: data fields of dreams -- A brief history of good choices -- Female labor and digital media : pattie maes and the birth of recommendation systems and social networking technologies -- Mapping the stars : Tivo, Netflix, and Digg's digital media distribution and talking back to...