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Using projective techniques to consider the societal dimension of healthy practices : an exploratory study
Cherrier, Hélène - In: Health marketing quarterly 29 (2012) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10009549358
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Setting the conditions for going global : Dubai's transformations and the Emirati woman
Cherrier, Hélène; Belk, Russell W. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 317-335
Persistent link: https://www.econbiz.de/10010512565
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Global or glocalized consumers? : an analysis of consumers living in the globalizing city of Dubai
Cherrier, Hélène; Mady, Tarek T.; Mady, Sarah - In: Journal of euromarketing 19 (2010) 4, pp. 200-226
Persistent link: https://www.econbiz.de/10009384428
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Can sentiment toward advertising explain materialism and vanity in the globalization era? : evidence from Dubai
Mady, Tarek; Cherrier, Hélène; Lee, Dennis; Rahman, Kaleel - In: Journal of global marketing 24 (2011) 5, pp. 453-472
Persistent link: https://www.econbiz.de/10009500875