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Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T. - In: International journal of business excellence : IJBEX 25 (2021) 4, pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
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Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
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The impact of entrepreneur orientation on sustainable entrepreneurship among SMEs in the UAE : mediating effects of the sustainability orientation and bricolage behaviours of entre...
Nuseir, Mohammed T.; Aljumah, Ahmad - In: International journal of trade and global markets 16 (2022) 1/3, pp. 250-264
Persistent link: https://www.econbiz.de/10013483487