Narrow search
Showing 1 - 10 of 14
Cover Image
Marketing research
Aaker, David A.; Day, George S. - 1983 - 2. ed.
Persistent link: https://www.econbiz.de/10000077769
Cover Image
Developing business strategies
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000044308
Cover Image
Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
Cover Image
Consumerism: Search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571312
Cover Image
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.; Day, George S. - In: Marketing und Verbraucherpolitik, (pp. 71-86). 1982
Persistent link: https://www.econbiz.de/10001784339
Cover Image
Corporate responses to consumerism pressures
Aaker, David A.; Day, George S. - In: Harvard business review : HBR 50 (1972) 6, pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
Cover Image
Unit pricing six years introduction
McElroy, Bruce F.; Aaker, David A. - In: Journal of retailing 55 (1979) 3, pp. 44-57
Persistent link: https://www.econbiz.de/10002391407
Cover Image
Causes of irritation in advertising
Aaker, David A.; Bruzzone, Donald E. - In: Journal of marketing 49 (1985) 2, pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
Cover Image
Evaluating vehicle source effects
Aaker, David A.; Brown, Phillip K. - In: Journal of advertising research 12 (1972) 4, pp. 11-16
Persistent link: https://www.econbiz.de/10001784642
Cover Image
Modeling store choice behavior
Aaker, David A.; Jones, J. Morgan - In: Journal of marketing research : JMR 8 (1971) 1, pp. 38-42
Persistent link: https://www.econbiz.de/10001784739