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Case studies and problems in business communication
Parkhurst, Charles Chandler - 1960
Persistent link: https://www.econbiz.de/10002609598
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Managing corporate external relations : changing perspectives and responses
McGrath, Phyllis S. - 1976
Persistent link: https://www.econbiz.de/10000548417
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The history of an advertising agency : N. W. Ayer [and] Son at Work 1869-1939
Hower, Ralph Merle - 1939
Persistent link: https://www.econbiz.de/10000390473
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Fundamentals of advertising
Rowse, Edward James; Fish, Louis Joseph - 1943 - 4. ed
Persistent link: https://www.econbiz.de/10000390477
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La mesure de l'efficacité publicitaire : les techniques américaines et l'Europe
Austern, Robert - 1956
Persistent link: https://www.econbiz.de/10000674698
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Why people buy : motivation research and its successful application
Cheskin, Louis - 1960
Persistent link: https://www.econbiz.de/10001998310
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Advertising as a factor in distribution
1944
Persistent link: https://www.econbiz.de/10003372205