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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Marktforschung
12,325
Markenartikel
9,279
Brand
8,240
Market research
6,885
Consumer behaviour
5,976
Konsumentenverhalten
5,946
Brand management
5,501
Markenführung
5,496
Markenimage
3,518
Brand image
3,486
Theorie
2,609
Theory
2,585
Deutschland
2,099
1987
1,818
Relationship marketing
1,652
Beziehungsmarketing
1,650
Germany
1,529
USA
1,383
Marketing
1,363
United States
1,306
Marketingmanagement
1,211
Marketing management
1,185
Social Web
707
Social web
707
Werbewirkung
690
Werbung
683
Advertising effects
678
Verbraucher
646
Online-Marketing
601
Internet marketing
596
Einzelhandel
565
Handelsmarke
553
Store brand
533
Brand loyalty
509
Advertising
507
Retail trade
486
Markentreue
455
Luxury goods
451
Luxusgüter
451
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Type of publication
All
Article
601
Book / Working Paper
501
Type of publication (narrower categories)
All
Konferenzschrift
11
Mikroform
11
Aufsatzsammlung
8
Hochschulschrift
8
Bibliografie
2
Lehrbuch
2
Textbook
2
Einführung
1
Glossar enthalten
1
Glossary included
1
Kartenmaterial
1
Quelle
1
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Undetermined
792
English
290
German
19
French
1
Swedish
1
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All
Linden, Fabian
12
Ferber, Robert
11
Frank, Ronald E.
7
Gainsbrugh, Martin R.
6
Green, Paul E.
6
Kotler, Philip
6
Newman, Joseph W.
6
Robertson, Thomas S.
6
Wind, Yoram
6
Bailey, Earl L.
5
Boyd, Harper W.
5
Pessemier, Edgar A.
5
Staelin, Richard
5
Stevenson, Fred
5
Wales, Hugh G.
5
Westfall, Ralph
5
Bass, Frank M.
4
Blankenship, Albert Breneman
4
Bogart, Leo
4
Brown, F. E.
4
Darden, William R.
4
Duncan, Delbert J.
4
Katona, George
4
Lehmann, Donald R.
4
McNitt, Harold A.
4
Sen, Subrata K.
4
Sheth, Jagdish N.
4
Sturdivant, Frederick D.
4
Adams, Walter
3
Albaum, Gerald S.
3
Alderson, Wroe
3
Alpert, Mark I.
3
Anderson, Evan E.
3
Andreasen, Alan R.
3
Barksdale, Hiram C.
3
Bell jr., James E.
3
Blattberg, Robert C.
3
Clewett, Richard M.
3
Cox, Reavis
3
Day, George S.
3
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Institution
All
American Marketing Association
14
United States / Business and Defense Services Administration
9
National Industrial Conference Board
5
American Management Association
4
United States Trademark Association
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
U.S. Department of Commerce
2
AMACOM
1
Advertising Research Foundation
1
American Bankers Association
1
American Economic Association
1
American Public Transit Association, APTA
1
Arthur D. Little, Inc
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of Reserve City Bankers
1
Association of the Bar of the City of New York
1
Berliner Studiengruppe über eine Reise in den Vereinigten Staaten von Amerika
1
Boston Consulting Group
1
Brookings Institution
1
Bureau of Business and Economic Research, University of Miami
1
Bureau of Economic and Business Research, University of Illinois
1
Chase Manhattan Bank
1
College Entrance Examination Board
1
Commerce Clearing House
1
Committee on Advertising
1
Committee on the Judiciary, U.S. Senate
1
Conference Board
1
Conference Board in Canada
1
Contactgroep Opvoering Productiviteit
1
Cornell University
1
Department of Agricultural Economics
1
Department of Commerce
1
Department of Commerce, Business and Defense Services Administration, Office of Marketing Services
1
Department of Economic and Marketing Research, Florida Citrus Commission
1
Department of Planning and Economic Development
1
EPA (Europ. Product. Agency)
1
Exxon
1
Foundation for Research on Human Behavior
1
Georgia State University
1
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Published in...
All
Journal of marketing research : JMR
86
Journal of marketing
68
The Trademark reporter
44
Journal of retailing
37
Overseas business reports : OBR
36
Harvard business review : HBR
23
Journal of advertising research
22
The journal of business : B
19
Journal of business research : JBR
13
Business horizons
12
California management review
11
Journal of farm economics
11
The Conference Board record
10
Business record / The Conference Board
8
American journal of agricultural economics
7
Business review
6
MSU business topics
6
(International Commerce. Suppl.)
5
Southern economic journal
5
Survey of current business
5
The American economic review
5
The review of economics and statistics
5
Harvard economic studies
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
4
On knowing the consumer
4
The Conference Board record : reporting to management on business affairs
4
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
4
A century of marketing
3
Akron business and economic review
3
Bibliography series / American Marketing Association
3
Brookings papers on economic activity : BPEA
3
Conference Board report
3
Holt, Rinehart and Winston marketing series
3
Its Conference Board reports. Studies in business policy
3
Konferenz
3
McGraw-Hill series in marketing
3
Monograph series / American Marketing Association
3
Prentice-Hall international series in management
3
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ECONIS (ZBW)
1,102
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1
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
Saved in:
2
Brands, trademarks and good will : The story of the Quaker Oats Company
Marquette, Arthur F.
-
1967
Persistent link: https://www.econbiz.de/10000558679
Saved in:
3
Brand
of the Tartan : the 3M story
Huck, Virginia
-
1955
Persistent link: https://www.econbiz.de/10000582586
Saved in:
4
Current trademark problems
Derenberg, Walter Julius
(
contributor
); …
-
1974
Persistent link: https://www.econbiz.de/10000607442
Saved in:
5
Preisbindung für
Markenartikel
Völp, Fromut
-
1960
Persistent link: https://www.econbiz.de/10000155785
Saved in:
6
Trademarks : Their creation, psychology and perception
Werkman, Casper J.
-
1974
Persistent link: https://www.econbiz.de/10000113300
Saved in:
7
Trademarks and
brand
management : selected annotations
Hill, Conrad R.
(
contributor
)
-
1976
Persistent link: https://www.econbiz.de/10000673130
Saved in:
8
Trademarks in advertising and selling
1966
Persistent link: https://www.econbiz.de/10003255260
Saved in:
9
The impact of market structure and advertising on
brand
princing in processed food products
Wills, Robert Louis
-
1983
Persistent link: https://www.econbiz.de/10003022368
Saved in:
10
Der zweigleisige Vertrieb von Markenwaren im deutschen und amerikanischen Recht
Jacob-Steinorth, Karl
-
1964
Persistent link: https://www.econbiz.de/10013340672
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