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Can marketing and manufacturing coexist?
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 5, pp. 104-114
Persistent link: https://www.econbiz.de/10002791636
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Improve distribution with your promotional mix
Shapiro, Benson P. - In: Harvard business review : HBR 55 (1977) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10002791639
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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Managing marketing : text, cases, and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10000149314
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267