Narrow search
Showing 1 - 8 of 8
Cover Image
Marketing research : Text and cases
Boyd jr., Harper W.; Westfall, Ralph - 1972
Persistent link: https://www.econbiz.de/10002026807
Cover Image
Cases in marketing strategy
Boyd, Harper W.; Clewett, Richard M.; Westfall, Ralph - 1958
Persistent link: https://www.econbiz.de/10000650030
Cover Image
Survey of product managers in consumer packaged good industries : report of selected findings ; Northwestern University, Graduate School of Management
Clewett, Richard M.; Stasch, Stanley F. - 1974
Persistent link: https://www.econbiz.de/10002007287
Cover Image
Contemporary American marketing : Readings on the changing market structure
Boyd, Harper W. (contributor);  … - 1962 - Revised edition
Persistent link: https://www.econbiz.de/10003097445
Cover Image
Cigarette smoking and the public interest: Opportunity for Business leadership
Boyd jr., Harper W.; Levy, Sidney J. - In: Business horizons 6 (1993) 3, pp. 37-44
Persistent link: https://www.econbiz.de/10002026741
Cover Image
Concentration in food retailing : A survey of local markets
Boyd jr., Harper W.; Claycamp, Henry J.; Frank, Ronald E. - In: Business horizons 10 (1967) 4, pp. 61-68
Persistent link: https://www.econbiz.de/10002026748
Cover Image
The importance of private labels in food retailing
Boyd jr., Harper W.; Frank, Ronald E. - In: Business horizons 9 (1966) 2, pp. 81-90
Persistent link: https://www.econbiz.de/10002026764
Cover Image
What big agency men in Europe think of copy testing methods
Boyd jr., Harper W.; Ray, Michael L. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 219-223
Persistent link: https://www.econbiz.de/10002026876