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An analysis of simulated brand choice
Ehrenberg, A. S. C.; Charlton, P. - In: Journal of advertising research 13 (1973) 1, pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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A comparison of American and British repeat-buying habits
Ehrenberg, A. S. C.; Goodhardt, G. J. - In: Journal of marketing research : JMR 5 (1968) 1, pp. 29-33
Persistent link: https://www.econbiz.de/10002116258
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A model of multi-brand buying
Ehrenberg, A. S. C.; Goodhardt, G. J. - In: Journal of marketing research : JMR 7 (1970) 1, pp. 77-84
Persistent link: https://www.econbiz.de/10002116306
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Concluding comments on the Schwerin analyses of advertising effectiveness
Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 413-414
Persistent link: https://www.econbiz.de/10002166626