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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Markenartikel
15
Marktforschung
12
Verbraucher
10
Großbritannien
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand
7
Brand management
5
Markenführung
5
Statistik
5
Market research
4
Absatzforschung
3
Theorie
3
Theory
3
Werbungsbetrieb
3
Andrew S. C. Ehrenberg
2
Brand image
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Fernsehen
2
Markenimage
2
Markentreue
2
Marktpsychologie
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Neues Produkt
2
Product differentiation
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Produkt
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Produktdifferenzierung
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Rundfunk
2
Statistische Analyse
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USA
2
United States
2
Verpackung
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Advertising effects
1
Advertising planning
1
Befragung
1
Cognition
1
Consumer goods
1
Consumer goods marketing
1
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Ehrenberg, A. S. C.
4
Goodhardt, G. J.
2
Charlton, P.
1
Fothergill, J. E.
1
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Journal of marketing research : JMR
3
Journal of advertising research
1
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ECONIS (ZBW)
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1
An analysis of simulated brand choice
Ehrenberg, A. S. C.
;
Charlton, P.
- In:
Journal of advertising research
13
(
1973
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002116245
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2
A comparison of American and British repeat-buying habits
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
- In:
Journal of marketing research : JMR
5
(
1968
)
1
,
pp. 29-33
Persistent link: https://www.econbiz.de/10002116258
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3
A model of multi-brand buying
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 77-84
Persistent link: https://www.econbiz.de/10002116306
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4
Concluding comments on the Schwerin analyses of advertising effectiveness
Fothergill, J. E.
;
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
2
(
1965
)
4
,
pp. 413-414
Persistent link: https://www.econbiz.de/10002166626
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