Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Vereinigte Staaten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Different approaches to advert...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
Werbungsmittel
343
Werbung
59
Deutschland
53
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Rundfunk
6
Target group
6
Verbraucher
6
Zeitungsanzeige
6
Zielgruppe
6
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Werbeplanung
5
Advertising planning
4
Elektronik
4
more ...
less ...
Type of publication
All
Book / Working Paper
22
Article
21
Type of publication (narrower categories)
All
Hochschulschrift
1
Language
All
Undetermined
30
English
12
German
1
Author
All
Cartee, P. Charles
2
Dirksen, Charles J.
2
Kroeger, Arthur
2
Lowry, Paul R.
2
Summer, Harry H.
2
Adkins, William G.
1
Blank, David M.
1
Bogart, Leo
1
Book, Albert C.
1
Botthof, C. Laury
1
Boyd, H. W.
1
Boyd, Harper W.
1
Brown, James K.
1
Callahan, Francis X.
1
Callahan, Francis Xavier
1
Cary, Norman D.
1
Cohen, Dorothy
1
Cremeans, John E.
1
Dunn, S. Watson
1
Erickson, Rod
1
Frank, Ronald E.
1
Frye, Robert E.
1
Greenberg, Stephen H.
1
Haberbeck, Harro
1
Haberman, Phyllis
1
Houck, John W.
1
Jenssen, Ward J.
1
Jones, Richard P.
1
Jugenheimer, Donald W.
1
Keefe, Dennis R.
1
Keller, Paul
1
Kirkpatrick, Charles Atkinson
1
Konrad, Evelyn
1
Lees, Francis A.
1
Leonard, William Norris
1
Levy, Sidney J.
1
Litka, Michael P.
1
Lodisch, Leonard M.
1
Longman, Kenneth A.
1
Massy, William F.
1
more ...
less ...
Institution
All
American Management Association
1
Bureau of Business and Economic Research, Memphis State University
1
Bureau of Public Roads
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture
1
Graduate School Of Business Administration
1
Memphis State University
1
Tennessee Department of Highways
1
Texas College Station
1
U. S. Department of Transportation, Federal Highway Administration, Bureau of Public Roads
1
more ...
less ...
Published in...
All
Journal of advertising research
6
The journal of business : B
4
Journal of marketing
2
Journal of marketing research : JMR
2
A. E. Res.
1
Bankers' magazine
1
Business perspectives : quarterly journal of the Business Research Bureau
1
Grid series in advertising and journalism
1
Harvard business review : HBR
1
Houghton Mifflin Adviser in Marketing
1
Journal of business research : JBR
1
Marketing research report
1
McGraw - Hill series in international development
1
Readings in advertising and promotion strategy
1
Southern Cooperative Series Bulletin 126
1
Studies in Business Policy, National Industrial Conference Board
1
The Harbrace series in business and economics
1
The Wiley marketing series
1
The economic journal : the journal of the Royal Economic Society
1
The review of income and wealth : journal of the International Association for Research in Income and Wealth
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
Showing
1
-
10
of
43
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The radio and television commercial
Book, Albert C.
;
Cary, Norman D.
-
1978
-
2. print
Persistent link: https://www.econbiz.de/10000558752
Saved in:
2
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
3
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
4
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
5
Home homemakers in Southern urban areas react to mass communications programs about food marketing
Keefe, Dennis R.
-
1967
Persistent link: https://www.econbiz.de/10002210477
Saved in:
6
Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson
-
1964
-
2. ed
Persistent link: https://www.econbiz.de/10002210494
Saved in:
7
Patterns of media-audience accumulation
Keller, Paul
- In:
Journal of marketing
30
(
1966
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10002224067
Saved in:
8
Correlates of grocery product consumption rates
Frank, Ronald E.
;
Massy, William F.
;
Boyd, Harper W.
- In:
Journal of marketing research : JMR
4
(
1967
)
2
,
pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
Saved in:
9
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
10
Empirical studies on individual response to exposure patterns
Lodisch, Leonard M.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 212-218
Persistent link: https://www.econbiz.de/10002252192
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
