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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Werbungsmittel
343
Werbung
59
Deutschland
53
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Rundfunk
6
Target group
6
Verbraucher
6
Zeitungsanzeige
6
Zielgruppe
6
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Werbeplanung
5
Advertising planning
4
Elektronik
4
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Book / Working Paper
22
Article
21
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Hochschulschrift
1
Language
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Undetermined
30
English
12
German
1
Author
All
Cartee, P. Charles
2
Dirksen, Charles J.
2
Kroeger, Arthur
2
Lowry, Paul R.
2
Summer, Harry H.
2
Adkins, William G.
1
Blank, David M.
1
Bogart, Leo
1
Book, Albert C.
1
Botthof, C. Laury
1
Boyd, H. W.
1
Boyd, Harper W.
1
Brown, James K.
1
Callahan, Francis X.
1
Callahan, Francis Xavier
1
Cary, Norman D.
1
Cohen, Dorothy
1
Cremeans, John E.
1
Dunn, S. Watson
1
Erickson, Rod
1
Frank, Ronald E.
1
Frye, Robert E.
1
Greenberg, Stephen H.
1
Haberbeck, Harro
1
Haberman, Phyllis
1
Houck, John W.
1
Jenssen, Ward J.
1
Jones, Richard P.
1
Jugenheimer, Donald W.
1
Keefe, Dennis R.
1
Keller, Paul
1
Kirkpatrick, Charles Atkinson
1
Konrad, Evelyn
1
Lees, Francis A.
1
Leonard, William Norris
1
Levy, Sidney J.
1
Litka, Michael P.
1
Lodisch, Leonard M.
1
Longman, Kenneth A.
1
Massy, William F.
1
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American Management Association
1
Bureau of Business and Economic Research, Memphis State University
1
Bureau of Public Roads
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture
1
Graduate School Of Business Administration
1
Memphis State University
1
Tennessee Department of Highways
1
Texas College Station
1
U. S. Department of Transportation, Federal Highway Administration, Bureau of Public Roads
1
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Journal of advertising research
6
The journal of business : B
4
Journal of marketing
2
Journal of marketing research : JMR
2
A. E. Res.
1
Bankers' magazine
1
Business perspectives : quarterly journal of the Business Research Bureau
1
Grid series in advertising and journalism
1
Harvard business review : HBR
1
Houghton Mifflin Adviser in Marketing
1
Journal of business research : JBR
1
Marketing research report
1
McGraw - Hill series in international development
1
Readings in advertising and promotion strategy
1
Southern Cooperative Series Bulletin 126
1
Studies in Business Policy, National Industrial Conference Board
1
The Harbrace series in business and economics
1
The Wiley marketing series
1
The economic journal : the journal of the Royal Economic Society
1
The review of income and wealth : journal of the International Association for Research in Income and Wealth
1
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ECONIS (ZBW)
43
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1
The radio and television commercial
Book, Albert C.
;
Cary, Norman D.
-
1978
-
2. print
Persistent link: https://www.econbiz.de/10000558752
Saved in:
2
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
3
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
4
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
5
Home homemakers in Southern urban areas react to mass communications programs about food marketing
Keefe, Dennis R.
-
1967
Persistent link: https://www.econbiz.de/10002210477
Saved in:
6
Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson
-
1964
-
2. ed
Persistent link: https://www.econbiz.de/10002210494
Saved in:
7
Patterns of media-audience accumulation
Keller, Paul
- In:
Journal of marketing
30
(
1966
)
2
,
pp. 32-37
Persistent link: https://www.econbiz.de/10002224067
Saved in:
8
Correlates of grocery product consumption rates
Frank, Ronald E.
;
Massy, William F.
;
Boyd, Harper W.
- In:
Journal of marketing research : JMR
4
(
1967
)
2
,
pp. 184-190
Persistent link: https://www.econbiz.de/10002209604
Saved in:
9
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
10
Empirical studies on individual response to exposure patterns
Lodisch, Leonard M.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 212-218
Persistent link: https://www.econbiz.de/10002252192
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