Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Vereinigte Staaten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The response of sales to adver...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
Werbungsbetrieb
582
Werbungsausgaben
91
Werbung
84
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Werbungsunternehmung
21
Absatzpolitik
18
Großbritannien
17
Werbewirkung
16
Werbungsforschung
14
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
more ...
less ...
Type of publication
All
Article
139
Book / Working Paper
66
Type of publication (narrower categories)
All
Mikroform
3
Hochschulschrift
2
Konferenzschrift
1
Language
All
Undetermined
172
English
30
German
3
Author
All
Simon, Julian Lincoln
4
Bogart, Leo
3
Cohen, Dorothy
3
Wilder, Ronald P.
3
Woodside, Arch G.
3
Backman, Jules
2
Barban, Arnold M.
2
Benson, Purnell H.
2
Borden, Neil H.
2
Comanor, William S.
2
Dhalla, Nariman K.
2
Dirksen, Charles J.
2
Eiler, Doyle A.
2
Ekelund jr., Robert B.
2
Gramm, William P.
2
Kroeger, Arthur
2
Mann, H. Michael
2
Mertes, John E.
2
Miracle, Gordon E.
2
Moyer, Reed
2
Peles, Yoram
2
Peterman, John L.
2
Riesz, Peter C.
2
Stansell, Stanley R.
2
Tolley, B. Stuart
2
Waddle, Gerald L.
2
Wallace, Wallace H.
2
Weiss, Leonard W.
2
Wilson, Thomas A.
2
Winer, Russell S.
2
Aaker, David A.
1
Alford, Charles Lang III
1
Anderson, Robert L.
1
Arndt, Johan
1
Augustine, Andre J. San
1
Ayanian, Robert Louis
1
Barry, Thomas E.
1
Bass, Frank M.
1
Bearden, William O.
1
Benham, Lee
1
more ...
less ...
Institution
All
Federal Trade Commission
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Management Association
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Conference Board
1
Conference Board in Canada
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Progressive Grocer Magazine
1
Public Health Cigarette Smoking Act
1
University of California at Berkeley
1
Yankelovich, Skelly & White, Inc.
1
more ...
less ...
Published in...
All
Journal of advertising research
38
Journal of marketing
13
Journal of marketing research : JMR
11
The journal of business : B
9
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
6
The review of economics and statistics
4
American journal of agricultural economics
3
Harvard business review : HBR
3
Public opinion quarterly : journal of the American Association for Public Opinion Research
3
Bankers' magazine
2
Business horizons
2
California management review
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal of business research : JBR
2
Journal of political economy
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The quarterly review of economics and business : journal of the Midwest Economics Association
2
A Wiley/Hamilton Publication
1
A, E, Res
1
A. E. Information Series / North Carolina Department of Agricultural Economics
1
Absatzwirtschaft
1
Antitrust law & economics review
1
Business perspectives : quarterly journal of the Business Research Bureau
1
Business review
1
Conference Board Report
1
Consumer behavior : contemporary research in action
1
Decision sciences : DS
1
Domestic Affairs Study, American Enterprise Institute for Public Policy Research
1
Encyclopedia of cost accounting systems ; 1
1
Explorations in economic research : occasional papers of the National Bureau of Economic Research
1
Fortune
1
Grid series in advertising and journalism
1
Harvard economic studies
1
Houghton Mifflin Adviser in Marketing
1
Journal of accounting research
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Land economics : applied research on environmental resources
1
MSU business topics
1
more ...
less ...
Source
All
ECONIS (ZBW)
205
Showing
1
-
10
of
205
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
2
Evaluating effectiveness of advertising expenditures : a return on investment model
Runyon, Lowell Richard
-
1970
Persistent link: https://www.econbiz.de/10002726032
Saved in:
3
Industrial advertising effects and budgeting practices
Lilien, Gary L.
;
Silk, Alvin J.
;
Choffray, Jean-Marie
- In:
Journal of marketing
40
(
1976
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
Saved in:
4
A method of measuring the productivity of advertising
Miracle, Gordon Eldon
-
1962
Persistent link: https://www.econbiz.de/10002498917
Saved in:
5
The intelligent man's guide to sales measures of advertising
Mayer, Martin
-
1965
Persistent link: https://www.econbiz.de/10002446559
Saved in:
6
How many dollars for advertising
Frey, Albert Wesley
-
1955
Persistent link: https://www.econbiz.de/10002162171
Saved in:
7
Advertising and market power
Comanor, William S.
;
Wilson, Thomas A.
-
1974
Persistent link: https://www.econbiz.de/10013383060
Saved in:
8
Short-term forecasts of advertising expenditures
Dhalla, Nariman K.
- In:
Journal of advertising research
19
(
1979
)
1
,
pp. 7-14
Persistent link: https://www.econbiz.de/10002060126
Saved in:
9
The advertising-agency industry : organization, entry, and concentration
Peterson, R. D.
- In:
Antitrust law & economics review
6
(
1973
)
4
,
pp. 83-98
Persistent link: https://www.econbiz.de/10002664564
Saved in:
10
Rates of amortization of advertising expenditures
Peles, Yoram
- In:
Journal of political economy
79
(
1971
)
5
,
pp. 1032-1058
Persistent link: https://www.econbiz.de/10002631138
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
