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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Marktforschung
24
Verbraucher
19
Marketing
15
Werbung
11
Marketing management
10
Marketingmanagement
10
International marketing
9
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8
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Internationales Marketing
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Market segmentation
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Marktsegmentierung
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6
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6
Betriebsmaterialwirtschaft
4
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Mathematisches Modell
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Paul E. Green
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Produktgestaltung
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Produktmanagement
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Wissenschaftliche Methode
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Absatz
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Absatztheorie
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Betriebsplanung
3
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3
Markenartikel
3
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3
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3
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12
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Wind, Yoram
12
Nicosia, Francesco M.
6
Balderston, Frederick E.
1
Carman, James M.
1
Carmone, Frank J.
1
Dalbey, Homer M.
1
Denny, Joseph
1
Douglas, Susan P.
1
Goldhar, Joel D.
1
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1
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1
Greenberg, Marshall G.
1
Grether, Ewald T.
1
Grether, Ewald Theophilus
1
Gross, Irwin
1
Robertson, Thomas S.
1
Robinson, Patrick J.
1
Spitz, Lawrence K.
1
Webster jr., Frederick E.
1
Wind, Yoram J.
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American Marketing Association
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Journal of marketing
2
Addison-Wesley series in marketing
1
California management review
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
Marketing Science Institute. Series of books
1
Operations research
1
Pergamon policy studies / On business
1
Prentice-Hall behavioral sciences in business series
1
Prentice-Hall international series in management
1
Readings in the management of innovation
1
Regulation of marketing and the public interest : essays in honor or Ewald T. Grether
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
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ECONIS (ZBW)
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1
Sociology of consumption and trade-off models in consumer public policy
Nicosia, Francesco M.
;
Wind, Yoram
- In:
Research for Consumer Policy : Proceedings of …
,
(pp. 141-184)
.
1978
Persistent link: https://www.econbiz.de/10002576092
Saved in:
2
From competitive conduct to buyer information : the problems of consumers in coping with changes in the marketplace
Nicosia, Francesco M.
- In:
Regulation of marketing and the public interest : …
,
(pp. 133-142)
.
1981
Persistent link: https://www.econbiz.de/10002576061
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3
Industry viewpoints in advertising
Nicosia, Francesco M.
- In:
California management review
17
(
1974
)
2
,
pp. 5-12
Persistent link: https://www.econbiz.de/10002576066
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4
L' insegnamento delle techniche amministrative nelle "business schools" degli Stati uniti
Nicosia, Francesco M.
- In:
Rivista internazionale di scienze economiche e …
3
(
1956
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10002576071
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5
Regulation of marketing and the public interest : essays in honor or Ewald T. Grether
Carman, James M.
;
Nicosia, Francesco M.
-
1981
Persistent link: https://www.econbiz.de/10000050485
Saved in:
6
Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M.
-
1966
Persistent link: https://www.econbiz.de/10000575188
Saved in:
7
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
8
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
9
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram J.
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
10
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
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