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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
B-to-B-Marketing
2
Business-to-business marketing
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Führungskräfte
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Managers
2
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Verkauf
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Salespeople
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Structural change
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Klompmaker, Jay E.
2
Haley, Russell I.
1
Headen, Robert S.
1
Hughes, G. David
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Teel jr., Jesse E.
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Harvard business review : HBR
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Predicting audience exposure to spot TV advertising schedules
Headen, Robert S.
;
Klompmaker, Jay E.
;
Teel jr., Jesse E.
- In:
Journal of marketing research : JMR
14
(
1977
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10002738495
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2
Test marketing in new product development
Klompmaker, Jay E.
;
Hughes, G. David
;
Haley, Russell I.
- In:
Harvard business review : HBR
54
(
1976
)
3
,
pp. 128-138
Persistent link: https://www.econbiz.de/10002233912
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