Narrow search
Showing 1 - 4 of 4
Cover Image
Consumer dissatisfaction : the effect of disconfirmed expectancy on perceived product performance
Anderson, Rolph E. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 38-44
Persistent link: https://www.econbiz.de/10001833563
Cover Image
Consumerism : a force to be reconciled
Anderson, Rolph E.; Hair, Joseph F. - In: Mississippi business review 33 (1972) 10, pp. 3-9
Persistent link: https://www.econbiz.de/10001833636
Cover Image
Consumer expectations and the communications gap : Causes of consumer dissatisfaction
Anderson, Rolph E.; Jolson, Marvin A. - In: Business horizons 16 (1973) 2, pp. 11-16
Persistent link: https://www.econbiz.de/10001833613
Cover Image
Our working women : an underutilized resource
Anderson, Rolph E.; Tersine, Richard J. - In: Business horizons 16 (1973) 1, pp. 55-62
Persistent link: https://www.econbiz.de/10001833647