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Venture management. The business of the inventor, entrepreneur, venture capitalist, and established company
Shames, William H. - 1974
Persistent link: https://www.econbiz.de/10000557248
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Corporate strategy and product innovation
Rothberg, Robert R. (ed.) - 1976
Persistent link: https://www.econbiz.de/10000581819
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Consumer perceptions of product warranties and their implications for retail strategy
Wilkes, Robert E.; Wilcox, James B. - In: Journal of business research : JBR 4 (1976) 1, pp. 35-43
Persistent link: https://www.econbiz.de/10003001132
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An exploratory study of 'corporate venturing' : a new product innovation strategy used by some major corporations
Hippel, Eric Arthur von - 1973
Persistent link: https://www.econbiz.de/10002846971
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The product life cycle, U. S. export and international investment
Stobaugh, Robert B. - 1968
Persistent link: https://www.econbiz.de/10002865499
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Product life cycle as a determinant of global marketing strategies
Torre jr., Jose R. de la - In: Atlanta economic review : a publ. for managers & educators 25 (1975) 5, pp. 9-14
Persistent link: https://www.econbiz.de/10002922662
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Obesity and social marketing : a life style approach to product design and market segmentation
Lewis, David Leroy - 1978
Persistent link: https://www.econbiz.de/10002376998
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Product and promotion adaptation by European firms in the U. S.
Ward, James J. - In: Journal of international business studies : JIBS ; an … 4 (1973) 1, pp. 79-85
Persistent link: https://www.econbiz.de/10002963443
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Market segmentation : concepts and applications
Engel, James F. (ed.); Fiorillo, Henry F. (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000580227