franchise show in France, the Salon the la Franchise, in 1999. Findings show that potential franchisees follow an order of … decision criteria--i.e., how many criteria are used in the decision process, what the weight of each criterion is, whether it …

Objective: The main objective of this article is to identify social media (SM) usage in communication between … researched countries influence the range of using them in marketing communication? Three research techniques were used in the … for marketing communication in foreign markets. The results showed the way of using social media by consumers and that is …

problems or achieving goals. Communication is key in terms of agricultural advisory used as a tool for introducing changes in …