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How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
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Hörfunkforschung im internationalen Vergleich
Markgraf, Ingo - 2001
Persistent link: https://www.econbiz.de/10013438009
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The role of retail advertising from a consumer's point of view : a comparison between Germany and France
Purper, Guido; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 153-160). 2005
Persistent link: https://www.econbiz.de/10003353794
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal; Verheijen, Steef - In: Communicating corporate social responsibility : …, (pp. 405-424). 2014
Persistent link: https://www.econbiz.de/10010346502
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QR code advertising : a cross-country comparison of Turkish and German consumers
Bayrak Meydanoğlu, Ela Sibel; Çilingirtürk, Ahmet Mete; … - In: International journal of internet marketing and … 12 (2018) 1, pp. 40-68
Persistent link: https://www.econbiz.de/10011859031
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Emotionalisierung von Marken : Inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten
Freundt, Tjark Christian - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515296
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Emotionalisierung von Marken : inter-industrieller Vergleich der Relevanz emotionaler Markenimages für das Konsumentenverhalten
Freundt, Tjark Christian - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003301714
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Perceived fairness of differential customer treatment
Mayser, Sabine - 2011
Persistent link: https://www.econbiz.de/10009690554