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Advertising
89
Werbung
80
Consumer behaviour
52
Konsumentenverhalten
50
Advertising effects
49
Werbewirkung
49
USA
46
United States
43
Internationales Marketing
30
International marketing
29
Internet marketing
25
Online-Marketing
25
Japan
20
Corporate Social Responsibility
16
Schätzung
16
Corporate social responsibility
15
Brand management
14
Estimation
14
Markenführung
14
Schweiz
14
Germany
13
Marketing management
13
Marketingmanagement
13
Mobile communications
13
Mobilkommunikation
13
Deutschland
11
Mobile Marketing
11
Mobile marketing
11
Beziehungsmarketing
10
Brand image
10
Comparison
10
Markenimage
10
Relationship marketing
10
Social Web
10
Social web
10
Welt
10
World
10
Cultural identity
9
Kulturelle Identität
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English
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Mueller, Barbara
6
Diehl, Sandra
5
Okazaki, Shintaro
4
Terlutter, Ralf
4
Taylor, Charles Raymond
2
Chan, Kara
1
Kim, Kacy K.
1
Lalwani, Ashok K.
1
Lee, Doo-Hee
1
Suh, Koo-Won
1
Taylor, Charles R.
1
Taylor, Charles Robert
1
Vargas, Patrick T.
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Yoon, Sukki
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International journal of advertising : the quarterly review of marketing communications
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cross-cultural buyer behavior
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
International marketing ; Vol. 2
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
;
Okazaki, Shintaro
-
2008
Persistent link: https://www.econbiz.de/10003656203
Saved in:
2
Culture and health persuasion : differences between Koreans and Americans
Yoon, Sukki
;
Lalwani, Ashok K.
;
Vargas, Patrick T.
; …
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 83-101
Persistent link: https://www.econbiz.de/10012483553
Saved in:
3
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Saved in:
4
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
5
Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert
;
Okazaki, Shintaro
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
Saved in:
6
The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
7
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
8
The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
The changing roles of advertising : [extended versions …
,
(pp. 313-327)
.
2013
Persistent link: https://www.econbiz.de/10009773946
Saved in:
9
Consumer responses towards non-prescription and presciption drug advertising in the US and Germany : they don't really like it, but they do believe it
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
International journal of advertising : the quarterly …
27
(
2008
)
1
,
pp. 99-131
Persistent link: https://www.econbiz.de/10003736347
Saved in:
10
Empirical classification of web site structure: a cross-national comparison
Suh, Koo-Won
;
Taylor, Charles R.
;
Lee, Doo-Hee
- In:
Cross-cultural buyer behavior
,
(pp. 271-292)
.
2007
Persistent link: https://www.econbiz.de/10003478375
Saved in:
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