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Direct-to-Consumer-Marketing in der Pharmaindustrie
Abdelmoumene, Ahmed - 2011
Gesundheit in Deutschland dramatisch verändert. Der individuelle Lebensstil der Menschen in der heutigen Gesellschaft fordert …
Persistent link: https://www.econbiz.de/10009521310
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Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae; Cude, Brenda J. - In: Journal of international consumer marketing 21 (2009) 4, pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
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Dialogmarketing international: übergreifende Trends aus Konsumentensicht
Petersen, Anita - In: Internationales Direktmarketing : Grundlagen, Best …, (pp. 167-191). 2005
Persistent link: https://www.econbiz.de/10003149900
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Sources of trust in permission-based mobile marketing : a cross-country comparison
Karjaluoto, Heikki; Jayawardhena, Chanaka; Kuckertz, Andreas - In: Trust and new technologies : marketing and management …, (pp. 165-181). 2008
Persistent link: https://www.econbiz.de/10003770897
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More expensive or too expensive? : calculating delivery costs in Europe
Müller, Stefanie; Klaus, Peter - In: Direct store delivery : concepts, applications and …, (pp. 145-160). 2009
Persistent link: https://www.econbiz.de/10003822713
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Network-Marketing Konzepte : ein Vergleich Deutschland und USA
Freund, Werner - 2000
Versandhandel. In Deutschland befindet sich Network Marketing noch auf einem - relativ betrachtet - wesentlich niedrigerem …
Persistent link: https://www.econbiz.de/10009348414
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Network-Marketing Konzepte : ein Vergleich Deutschland und USA
Freund, Werner - 2000
Persistent link: https://www.econbiz.de/10013379144
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A cross-cultural comparison of wine consumption and purchasing behaviour in Germany and Hungary
Szolnoki, Gergely; Totth, Gedeon - In: Wine Economics and Policy 9 (2020) 1, pp. 19-29
of 2,000 participants in Germany and 1,500 participants in Hungary, investigates the differences in consumer behaviour …
Persistent link: https://www.econbiz.de/10012291616