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How Global are Global Brands? An Empirical Brand Equity Analysis
Cleff, Thomas; Fischer, Lena; Sepulveda, Cesar J.; … - 2010
school) in Germany (n=426) and Mexico (n=296). The goal was to identify if brand awareness rates differ between Germans and … Mexicans, if the brand image of Apple iPod is perceived in the same way in Germany and in Mexico and what influencing factors … brand image attributes are significantly different between Germany and Mexico), with Mexico showing higher levels of …
Persistent link: https://www.econbiz.de/10014197854
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Photovoltaic power stations in Germany and the United States : a comparative study by data envelopment analysis
Sueyoshi, Toshiyuki; Goto, Mika - In: Energy economics 42 (2014), pp. 271-288
Persistent link: https://www.econbiz.de/10010503592
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Expansion of renewable energy in federal settings : Austria, Belgium, and Germany in comparison
Wurster, Stefan; Hagemann, Christian - In: The journal of environment & development : a review of … 29 (2020) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10012152130
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: International marketing review 32 (2015) 3/4, pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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Chinese and American perceptions of foreign-name brands
Villar, Maria Elena; Ai, Di; Segev, Sigal - In: The journal of product & brand management 21 (2012) 5, pp. 341-349
Persistent link: https://www.econbiz.de/10009625059
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Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan; Chen, Cheng-Hao Steve; Bang, Nguyen - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
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Markenbewertung : ein empirischer Vergleich von Bewertungsmethoden und Markenwertindikatoren
Frahm, Lars-Gunnar - 2004
Persistent link: https://www.econbiz.de/10001916090